POPULARITY LIMITED
ActiveCompany number 13725630
London · Incorporated 5 November 2021
Unit 39 St Olavs Court Business Center, Lower Road, London, England, SE16 2XB
Last updated on 23 August 2026
Retail sale via mail order houses or via Internet · SIC 47910
Company overview
**Popularity Limited** is an active private limited company incorporated on 5 November 2021 and registered in England and Wales. Its registered office is at Unit 39 St Olavs Court Business Center, Lower Road, London, SE16 2XB. The company’s principal activity is retail sale via mail order houses or online retail (SIC 47910).
It is currently in good standing, with no charges, no insolvency history and no record of liquidation. The most recent accounts filed were total-exemption full accounts for the period ended 30 November 2024, and the next accounts are due by 31 August 2026. The confirmation statement dated 13 November 2025 was filed on time, with the next due by 27 November 2026.
The sole director is Zhiting Lin, a Chinese national resident in China, appointed on 1 July 2026. Mr Yekun Xu, also Chinese, holds significant control through ownership of 25–50% of the shares.
Compliance
Financial snapshot
Detailed figures (assets, liabilities, net worth) are available in the full credit report.
Capital table
Updated on 23 August 2026- YEKUN XU (50.0%)
- BRYAN THORNTON (50.0%)
Share classes
| Class | Allocated shares | Currency | Nominal value | Voting | Dividend | Transfer | Anti-dilution |
|---|---|---|---|---|---|---|---|
| Ordinary | 2 | GBP | £2.000 | ||||
| Total | 2 | ||||||
Shareholders
| Shareholder | Share class | Shares | Shareholding | Votes | Voting |
|---|---|---|---|---|---|
| BRYAN THORNTON | Ordinary | 1 | 50.00% | 1 | 50.00% |
| YEKUN XU | Ordinary | 1 | 50.00% | 1 | 50.00% |
| Total | 2 | 100% | 2 | 100% |
Officers
No officers on record.
Persons with significant control
Funding
0 funding roundsNo funding rounds on record.
Filing history
No filings match this type.
Risk at a glance
- Company active
- Accounts up to date
- Confirmation statement up to date
- No insolvency history
- No registered charges
- Credit score
- Recommended limit
- Payment risk
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SE16 2XB